Corporate Social Responsibility
Helping People Cope with Social Challenges
At The Phoenix Mills Limited, we acknowledge our social responsibility well and remain committed towards the economic and social development of people of the society. Our focus is to demonstrate our commitment of “giving back to the disadvantaged sections of the society” seriously. We continue to live by our mission to extend the benefits of economic prosperity and realize the objectives of inclusive growth.
Corporate Social Responsibility is embedded in our vision statement of empowering the vulnerable sections of the society. Our CSR policy at The Phoenix Mills Limited is to function as a responsible corporate citizen, while discharging our social responsibilities. We utilise all opportunities to make any difference to people coping with social challenges.
We have a clear and robust governance framework for corporate responsibility and to focus on community well-being and empowerment is our key imperative. We maintain a close contact with local communities to solve their issues. We remain committed to meeting the needs of the local people. As a responsible corporate citizen, we share our success with the society and communities we live and work with. Our moto is to build a sustainable life for the underprivileged sections of the society and make their lives better.
- Support the Cause: We participate in the Standard Chartered Mumbai Marathon every year and run for the cause, along with the NGO ‘Light of Life Trust’. The Trust works for the cause of development of rural under-privileged communities through a holistic approach leading to education, empowerment and employability.
- Daan Utsav: The “Joy of Giving Week” is celebrated across the country from October 2nd to October 8th. We also partnered with “Light of Life Trust” to celebrate the week across all our office locations. The money collected from employees was donated for the said cause.
High Street Phoenix and Palladium, Mumbai
- Year of Giving: Raised funds to encourage the spirit of giving and celebrate special occasions for special causes.
- World Child Labour Day: Tied up with Plan India to spread the cause of education of under-privileged children and eradication of child labour.
- Palladium’s 7th Anniversary: The Mall donated 5% of its total sales towards a charitable cause.
- OneForLove: Leveraged social media to launch an initiative focussed on bringing social change.
- Other Events: Halloween and Christmas Party
Phoenix MarketCity, Mumbai
- Celebrated World Heart Day campaign in association with Fortis Healthcare, comprising cardiologists from hospitals and the Cause Ambassador, Raghu Dixit.
- Hosted a showcase of extraordinary art by painters from the Indian Mouth and Foot Painting Artist Association.
- Organised the 5th edition of Pinkathon, a movement carrying forward by a growing community of empowered women across India.
- Kick-started “Organ Donation Week” with doctors, students, army veterans and several renowned faces supporting of organ donation.
- UNICEF and Swachh Bharat Swachh Vidyalaya organised a social awareness campaign to spread awareness on diarrhea, to educate children not to open defecate and to learn the importance of hand washing.
- Mumbai University Department of Psychology organised a suicide prevention campaign on World Suicide Prevention Day.
- Organised “Daan Utsav” with 15 NGOs with school children, homemakers, opinion leaders and media personnel sharing their time, money, resources and skills with the society. Also, donated sale proceeds of 5th anniversary sale towards the NGO “Save the Children”.
Phoenix MarketCity, Pune
- Organised 4th edition of “I Love Pune”
- Conducted an international Book Day celebration on World Environment Day, where shoppers donated books to underprivileged children.
- Conducted Green Ganesha Flashmob with Rotary Club and Zero Waste Campaign with Pune Police
- Celebrated X-Mas with NGO kids with free rides, meals and gifts
- Donation collected at the entrance of e-Washroom for NGOs like CPAA and Sarv Seva Sangh
- Conducted fund raising and Swachh Abhiyaan; Green Peace Environment; Living Free campaign for animals; Organ Donation Drive; Safety Week celebration; and Pinkathon, among other activities.
Phoenix MarketCity, Bengaluru
- Organised Freedom Vs Jam in association with Bangalore Traffic Police with art installations
- Organised Strisvara, a concert tour program, where international women musicians from different countries exchange music, culture and tradition
- Organised “U Quit, I Quit” campaign to quit smoking habits and spread awareness on heart disease on World Heart Day; conducted counselling with experts and distributed free samples of Nicotex
- Vigilance Awareness Week was conducted by Central Vigilance Commission and Hindustan Aeronautics Limited to promote integrity and eradication of corruption
- Conducted awareness campaign on violence against women conveyed through a set of tattoos
- Organised a musical live concert with Sona Mohapatra with Akshay Patra Foundation to raise funds for mid-day meals for children
- Organised Safety Women Drive with Radio Mirchi and Bangalore Police for promotion of women’s welfare
- Organised signature and awareness campaign on Help for Children in Need Foundation on children’s rights
- Organised women empowerment programs with Vidya Bhagini Society to raise funds for Vidya Integrated Development for Youth and Adults
Phoenix MarketCity, Chennai
- Conducted a CSR activity with the NGO Little Drops to raise funds for orphanages for children
